Michael and LaTeresa Watkins
General Manager and Owners
Who We Are
Preferred Livestock Products is family owned and operated with the uncompromising belief that consistent, quality nutrition is the driver in a profitable operation. Our most important objectives are to efficiently enhance year-round forage inputs to maximize genetic potential and consistently meet the producer’s expectations and their animals needs 365 days a year in a convenient, cost-effective way.
1985
Missouri Livestock
Supplements, Inc. is established by
the Lane Family.
1988
The Brighton, Missouri location
was built, brought online, and began producing tubs.
1999
We became the exclusive cooked molasses tub manufacture to incorporate AP-5
feed additive.
2002
All animal
byproducts are removed from
our product line.
2018
Missouri Livestock Supplements is purchased by the Watkins family.
2019
The Profit Builder family of tubs with Bovacillus, Agrimos, and Availa 4 was introduced.
2021
As our business grew, we changed
our name to Preferred Livestock Products to better represent the future of our business.
2023
The Game Changer family of tubs,
the first to include
ProTernative,
Levucell SC,
and Availa Plus,
was launched.
Today
Striving to
bring the best technologies
together to create products that meet your expectations and evolving goals.